Gathering customer data has become a reflex action in most Business to Consumer companies. Surveys, website statistics, research phone calls. Chunks and chunks of information waiting to be converted into increased sales, lengthening customer lifecycles and new channels of marketing. An effective analysis of the data obtained is crucial in planning market strategy and improving customer relationships.
Date:
19-Nov-2007 to 21-Nov-2007
Organiser's Company:
K2B International
Contact Person:
Victor Tan
Contact Number:
+65 67325138
Email:
info@analytics2007.com
K2B International presents Marketing Analytics 2007. Speakers from top companies that have successfully integrated customer analytical data will present to you a myriad of case studies and best practices.
• Find Out – How analytics can support your CRM structure
• Improve – Business competitiveness with marketing intelligence
• Learn – New tricks to measure marketing strategy effectiveness
• Listen – To the debate on the dark side of analytics
Some of our participating companies include :
UBS, UNILEVER, BLUE, STARHUB, MICROSOFT, ACCENTURE, EYEBLASTER, SINGTEL OPTUS, DMA SINGAPORE, BUSINESS OBJECTS, SMARTONE-VODAFONE, MARKETING SCIENCE, CATHAY PACIFIC.
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Mr. Shankar Nair
UPS
Marketing Director
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Ms. Shirley Chung
Smartone Vodafone
GM for CRM Marketing
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Mr. Aseem Puri
Unilever Laundry
Reginal Brand Manager Asia
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Mr. Darren Choo
Starhub
Director, Customer Insights
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Ms Lisa Watson
DMA Singapore
Chairperson
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Mr. Avish Joseph
Blue
Senior Consultant
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Mr. Chris Schaumann
Microsoft Digital Advertising Solutions
Country Sales Manager
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Mr. Jos Birken
Marketing Science
Founder
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Mr. Frederic Moraillon
Business Objects
Marketing Director Asia Pacific
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Mr. Jordan Khoo
EyeBlaster
Director SEA
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Mr. Tim Manns
Singtel Optus Australia
Head, Customer Insights
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Mr. Haresh Khoobchandani
Microsoft
Director Business and Marketing Organization
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Ms. Anna Or
Cathay Pacific Airways
Manager CIS & Crm Programme
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Mr. Alan S Chan
Accenture
Manager
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