19-Nov-2007 to 21-Nov-2007
Gathering customer data has become a reflex action in most Business to Consumer companies. Surveys, website statistics, research phone calls. Chunks and chunks of information waiting to be converted into increased sales, lengthening customer lifecycles and new channels of marketing. An effective analysis of the data obtained is crucial in planning market strategy and improving customer relationships.

28-Nov-2007 to 30-Nov-2007
Changing the Game: Maximising Brand Value through Sports Marketing Strategies

03-Dec-2007 to 04-Dec-2007
Beyond Traditional PR Measurements.
A Practical Approach to Best Practice & Demonstration of Results

14-Jan-2008 to 15-Jan-2008
DigiGen 2008 is back for the 2nd year! Learn how to integrate online and offline marketing strategy with your current marketing mix. Attend this 2-day power-packed event in Singapore on the 14th – 15th January 2008 and explore the possibilities that the latest marketing tools like Social Networking, Web 2.0 and what the Virtual World presents for your brand!